Snooze Blog

4 Reasons Why Your New Mattress Feel Firmer Than The One You Tried At The Store!

Written by National Mattress Canada | June 20, 2025 2:00:00 Z PM

Buying a new mattress is exciting. No more tossing and turning, no more waking up stiff—it’s finally time for restful sleep on a brand-new bed! You’ve even gone the extra mile by getting new sheets, a duvet cover, and maybe even a new pillow to complete the experience.

But then, when you finally climb into bed, expecting pure comfort, something feels... off. This mattress is firmer than the one you tested in the store. Did you buy the wrong model? Did you make a huge mistake?

Before you panic, let’s break down why your new mattress might feel firmer than expected—and why it’s completely normal.

 



1. Your Mattress Needs a Break-In Period

A brand-new mattress is like a pair of new shoes—you wouldn’t wear them straight out of the box for a long walk or a day at a theme park. Just like shoes, mattresses need time to adjust.

Your new mattress is fresh from the factory, with materials that haven’t had the chance to soften or contour to your body. Over the next few weeks, as you sleep on it, the materials will gradually loosen, and your mattress will start to feel more like the one you tried in the store.

Tip: Speed up the break-in process by walking gently on the mattress, sitting on the edges, or simply sleeping on it every night. Some manufacturers even recommend rotating it periodically in the first few months.

 

2. You’re Used to Your Old Mattress

Even if your previous mattress was way past its prime—sagging, lumpy, or just plain uncomfortable—your body got used to it. Switching to a brand-new mattress means your muscles and joints need time to adjust to the new support system.

Because of this, your new bed may feel firmer than expected at first. But give it time—once your body adapts, you’ll likely wonder why you waited so long to upgrade.

Tip: If the firmness is a real struggle, try using a mattress topper temporarily. A soft topper can add cushioning while your mattress naturally breaks in.

 

3. The Showroom Model Was Already Broken In

Remember, the mattress you tested in-store wasn’t brand-new. Dozens—if not hundreds—of customers have sat, laid, and even bounced on it before you did. Over time, showroom models naturally soften, which can make them feel different from the one delivered to your home.

Your new mattress hasn’t had that experience yet, but with time, it will reach the same comfort level.

Tip: Be patient! Most mattresses take about 30 to 60 days to fully adjust. If it still feels too firm after that period, check the store’s return or exchange policy.

 

4. Your Bed Frame or Foundation May Affect the Feel

The support system beneath your mattress plays a crucial role in how firm it feels. If you switched from an old box spring to a new solid foundation, or if your slatted bed frame has different spacing than what was used in the showroom, it can change the way your mattress feels.

Tip: Make sure your bed frame or foundation meets the mattress manufacturer’s recommendations. If needed, you can also adjust the firmness by adding or removing a mattress topper.

 

Final Thoughts

If your new mattress feels firmer than expected, don’t rush to return it. Give your body—and the mattress—time to adjust. Most high-quality mattresses are designed to soften slightly over time, creating the comfort and support you originally fell in love with at the store.

Be patient, trust the break-in process, and before you know it, you’ll be enjoying the best sleep of your life!